Effective Computer-Mediated Business Communication

Fostering Immediacy


  • Stephanie Kelley North Carolina A&T State University
  • Hamlet Autman Interactive College of Technology


Business Communication, Computer-Mediated Communication


Purpose: This study analyzed subordinates’ perceptions of supervisors’ computer-mediated communication to determine whether supervisors who engaged in text messaging with subordinates, communicated with subordinates via social media, and used emoticons, would be perceived as more immediate than those who did not communicate through these means.

Research Method: A quantitative research design was used. An online survey was disseminated via snowball sampling. The questionnaire assessed supervisors’ computer-mediated communication practices and subordinates’ perceptions of supervisor immediacy.

Results: Consistent with expectations, supervisors who communicated via text messaging and social media as well as those who used emoticons were perceived to be more immediate than those who did not. This indicates that skillful use of these technologies may enhance computer-mediated immediacy behaviors in the business world.


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How to Cite

Kelley, S., & Autman, H. (2014). Effective Computer-Mediated Business Communication: Fostering Immediacy. Journal of Research In Business Education, 56(2), 42-58. https://jrbe.nbea.org/index.php/jrbe/article/view/48

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