J. Zhao, A. Truell, M. Alexander, S. Sharma, and S. Smith, “Strategic use of social media on companies’ e-commerce sites”, JRBE, vol. 55, no. 2, pp. 50–68, Dec. 2013, Accessed: Apr. 30, 2026. [Online]. Available: https://jrbe.nbea.org/index.php/jrbe/article/view/74