The Business Education Forum

This issue of the Business Education Forum explores the theme The Economics of Student Attention, positioning attention as a finite and valuable resource in modern classrooms. Through a collection of practitioner-driven articles, contributors examine how instructional design, problem-based learning, cognitive load management, and hands-on experiences influence student engagement and learning outcomes. The issue emphasizes shifting from content coverage to intentional design that captures, sustains, and converts attention into meaningful learning. Practical strategies are presented to help business educators create interactive, cognitively efficient, and relevant learning environments that align with contemporary student needs and attention patterns.