The AI Revolution
Awareness of and Readiness for AI-based Digital Tools and Technologies in Business Education
Keywords:
artificial intelligence, AI awareness, AI readiness, AI-based tools, GenAI, digital tools and technologies, business education, TPACK, educational innovationAbstract
There are few studies assessing the AI awareness or AI readiness of business educators, and little research about the integration of AI-based tools such as GenAI into education using a theoretical perspective. The purpose of this study, which was informed by the TPACK framework, was to assess the current state of AI awareness and AI readiness of secondary and higher education business educators to understand how and why educational administrators, educators, policymakers, and other stakeholders can help business educators understand the implications of adopting AI-based tools in their education institutions.
The research design was a non-experimental, descriptive study, and the methodology was quantitative using survey research. The sample was business educators in United States’ secondary and post-secondary business programs. Descriptive and correlational statistics were used to analyze data.
While a majority of business educators want to incorporate the latest AI-based tools into their instruction, there is a lack of knowledge on how to apply technologies. Business educators are using AI-based tools for their personal use but do not know how to use them in classroom instruction to help students learn. Business educators are not worried that AI-based tools could replace their jobs; however, this could be because they are unaware of the potential of AI-based tools in classroom instruction.
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