Teaching Writing with Twitter

An Exploration of Social Media Use in Enhancing Business Communication Skills

Authors

  • Lajuan Davis University of Tennessee Martin
  • L. Roger Yin University of Wisconsin-Whitewater

Keywords:

social media, tecchnology, writing, business communication

Abstract

The advent of social media led by Facebook, Twitter, YouTube, Wikipedia, Google, and LinkedIn, to name a few, has become a phenomenon among Internet user groups, especially individuals at the post-secondary and higher levels. The social media scheme is more bottom-up, grass roots, flat, and thus more user friendly than the top-down, executive-decision-driven, and hierarchical scheme
of conventional organizational communication. Because of the popular appeal of social media in particular to the generation Xer’s and millennials, also known as generation next or the digital generation, wise educators are searching for methodologies to use to integrate social media into the classroom in an effort to engage students in learning while maintaining quality instruction and student
learning outcomes. 

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Published

2013-06-01

How to Cite

Davis, L., & Yin, L. R. (2013). Teaching Writing with Twitter: An Exploration of Social Media Use in Enhancing Business Communication Skills. Journal of Research In Business Education, 55(1), 36-52. https://jrbe.nbea.org/index.php/jrbe/article/view/69

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