Using Social Media to Develop Business Communication Skills in a Service-Learning Setting


  • Tena Crews University of South Carolina
  • Wanda Stitt-Gohdes University of Georgia


Social media, Technology, Business Communication, Service Learning


Integrative learning exposes students to experiences beyond the classroom to help connect academic knowledge with real-world contexts. This article describes a project where business communication students were involved in integrative learning through service to non-profit organizations to develop a multimodal communication plan. The multimodal communication plan included traditional
business documents and specific communication for social media (Facebook and Twitter). For this project, business communication students worked in collaboration with local, non-profit organizations to develop a new or updated communication plan to help improve communication with the public. This project included the following learning outcomes to assist students in developing effective communication strategies: 1) utilize social media effectively for business purposes, 2) write for real-world problems, and 3) reflect upon writing skills. Data were gathered about students’ perspectives about the teaching methodology. Writing samples were
also collected to see if improved writing occurred. 


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How to Cite

Crews, T., & Stitt-Gohdes, W. (2013). Using Social Media to Develop Business Communication Skills in a Service-Learning Setting. Journal of Research In Business Education, 55(1), 53-68.

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