An Analysis of Effective Online Reputation Management

A Critical Thinking Social Media Activity


  • Stephanie Kelly North Carolina A&T State University
  • Scott Christen Tennessee Technological University
  • Lisa Gueldenzoph Snyder North Carolina A&T State University


social media, technology, Critical thinking, reputation management, Classroom activity


Purpose: This study analyzed students’ perceptions of an instructional activity that was the focus of a two-year qualitative research project on effective online reputation management. The activity required students to evaluate each other’s online presence and think critically about the content that they posted on their social networking sites to build a professional online reputation that would positively promote their employment search while on the job market. Research Method: A qualitative research design was used to gather data indicating the effect of assessing peers’ online reputations on the students’ own online reputation management practices. Students in business communication courses and computer-mediated communication courses participated in the activity, which was utilized and refined over five semesters. Results: Qualitative feedback from students following the activity indicated that they know to conceal or remove online content that they predict will be perceived negatively by employers. However, by limiting their online presence, students neglect to leverage opportunities to self-promote their professional presence and enhance their networking options.



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How to Cite

Kelly, S., Christen, S., & Gueldenzoph Snyder, L. (2013). An Analysis of Effective Online Reputation Management: A Critical Thinking Social Media Activity. Journal of Research In Business Education, 55(1), 24-35.

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